La Costa

Meet Our Sales Team

  • Wayne Kearney: Director of Resort Sales

    Wayne Kearney: Director of Resort Sales

    Wayne joined our team from the Pinehurst Resort where he had held the position of Director of Group Sales.  Wayne served in many sales positions and was recognized with numerous awards for his outstanding performance.  Wayne earned his undergraduate degree from NC State University and his MBA from Methodist University in Fayetteville, NC.  Wayne is an active member and leader in several professional sales organizations throughout the Mid-Atlantic. Wayne enjoys traveling with his family, golf and watching NC State sports.

    Phone: 540-839-7769
    Fax: 540-839-7782

  • Jeff Ford: Director of Sales

    Jeff Ford: Director of Sales

    Jeff is a 25-year hospitality veteran and a Hot Springs native. His Homestead career started at the young age of 16 in housekeeping and continued with stops in other departments before landing as a Convention Service Manager. His 10 years of experience in Convention Service included five years as Director and his becoming a Certified Meeting Professional. Jeff is responsible for the overall operations of both the Sales and Service departments and handles Virginia State Associations and Key Accounts as well as the Richmond area. He is a former President of Hospitality Sales and Marketing Association International - Chapter of the Virginias as well as Associate of the Year for the Virginia Society of Associate Executives.

    Phone: 540-839-7511
    Fax: 540-839-7782

  • Christopher McRoy: Director, Regional Accounts

    Christopher McRoy: Director, Regional Accounts

    Christopher McRoy has joined The Homestead sales team after successful sales careers in North Carolina and Florida. He was most recently with the Washington Duke Inn & Golf Club, in Durham, NC and the Sanibel Harbour Resort and Spa in Ft. Myers, FL where he served the southeast corporate and association markets.  He will continue in that market with his primary focus on North Carolina, where he resides with his family.  He is also responsible for establishing and nurturing The Homestead’s corporate and association relationships in Georgia, South Carolina and Tennessee.  Christopher, a 27-year hospitality veteran has experience in all aspects of luxury hotel and food and beverage operations.  He is an active member of the Association Executives of North Carolina.

    Phone: 336-395-8554
    Cell: 910-585-0498
    Fax: 540-839-7782

  • Lori Hicks: Director, Regional Accounts

    Lori Hicks: Director, Regional Accounts

    Lori Hicks, a native of the Alleghany Highlands, is no stranger to Southern hospitality.  A 20-year veteran of the hospitality industry, Lori has served in many facets of operations at The Omni Homestead as well as other historic resorts including Boar’s Head Inn in Charlottesville, VA, and The Greenbrier, in White Sulphur Springs, WV. Lori's focus is in the Northern Virginia and Washington, D.C. markets where she is an active member of various professional organizations like (AMPS) Association of Meeting Professionals and (PMPI) Potomac Chapter Meeting Professionals International.

    Phone: 540-839-7501
    Fax: 540-839-7782

  • Shelly Vickers: Director, Regional Accounts

    Shelly Vickers: Director, Regional Accounts

    Shelly has 14 years of successful experience in hotel, convention, and resort sales, with her most recent position being at the Stonewall Resort in West Virginia.  As Director of Regional Accounts, Shelly will focus on Pennsylvania, Ohio, and the midwest as her primary markets. She is a native of western Pennsylvania and studied at California University of PA where she received her Bachelor’s degree in Hospitality/Travel & Tourism. She will continue to reside in Pittsburgh, PA with her husband and two children.

    Phone: 412-657-6663
    Fax: 540-839-7782

  • Richard Swearengin, Sales Manager

    Richard Swearengin, Sales Manager

    Richard, a native of Hot Springs, joins the Sales team with six years of Homestead experience including positions in Finance, Reservations and Front Desk. His territory includes the western part of Virginia and West Virginia. In addition to his tenure at The Omni Homestead, Richard has worked for Agilysis, owner of a popular hospitality software program, as well as in the banking industry. His firsthand knowledge of hotel operations will be an asset to all of his clients. He enjoys international travel, history and spending time at home with his Westie. 

    Phone:  540-839-7512
    Fax:  540-839-7782

  • Timothy McFarlane: Director, Regional Accounts

    Timothy McFarlane: Director, Regional Accounts

    Tim, a seasoned hospitality sales executive, has recently joined The Omni Homestead team. Throughout his career, he has been active in several industry organizations including the Society of Government Meeting Professionals, Virginia Society of Association Executives and the Religious Conference Management Association. He holds the distinction of Certified Hotel Sales Professional, Certified Government Meeting Professional and Certified Meeting Professional. Prior to joining The Omni Homestead, Tim served as director of group sales for the DoubleTree Richmond-Midlothian. Earlier in his career, he was director of convention services for the Omni Richmond Hotel, and director of sales and marketing for the Hilton Washington Dulles Airport.

    Phone: 804-297-7693 
    Fax: 540-839-7782