The Homestead Certified "Virginia Green" For Ongoing Efforts to Minimize Its Environmental Footprint

For Immediate Release Contact:
Julie Shamrock
Hawkins International PR
(212) 255-6541

March 17, 2011, Hot Springs, Virginia – The Allegheny Mountains of southwest Virginia are a little greener thanks to The Homestead’s recent efforts. The historic, 3,000-acre resort in Hot Springs has been overhauling procedures for the past year and was recently designated a Virginia Green lodging facility for reducing waste and minimizing itsenvironmental footprint. Virginia Green is a partnership among the Virginia Department of Environmental Quality, the Virginia Tourism Corporation, and the Virginia Hospitality andTravel Association that seeks to reduce the environmental impact of the tourism industryand raise environmental awareness.

The Homestead has various recycling efforts and one was initiated by The Homestead Staff to collect used printer cartridges and donate them to local elementary schools so they can exchange them for school supplies. “I have seen staff go above and beyond the call of duty to see that we are effectively reducing waste,” said Jason Brown, Chief Engineer at The Homestead, who is overseeing the resort’s efforts.

To qualify for Virginia Green, The Homestead pledged a list of environmentally-friendly actions, including:

· Optional Linen Service – A card in each of the 483 guestroom notifies travelers ofthe hotel’s efforts to reduce the frequency of laundry service and to minimize the useof bleach, chlorinated chemicals, and water.

· Recycling – The Homestead has recycled 19 tons of cardboard in the past year inaddition to aluminum, newspaper, office paper, and toner cartridges collected fromthroughout the hotel.

· Water Efficiency – Low-flow faucets and showerheads have been installed in everyguestroom and native plants such as Hostas, Holly, and Daylilies are used inlandscaping.

· Energy Conservation – Each guestroom features individual thermostats and staffensure lights are turned off in unoccupied meeting rooms and guestrooms.

The Virginia Green campaign is not the first time The Homestead has focused on theenvironment. Several years ago, the resort sold a significant portion of its then-15,000-acresite to The Nature Conservancy to benefit the residents and visitors to Bath County.

For more information, to make reservations or to schedule meetings or events at The Homestead, please contact (877) 549-9506; or visit

About The Homestead:

Open since 1766, The Homestead is one of America’s most storied resorts, offering unparalleled hospitality and Southern charm in a 3,000-acre setting within the Allegheny Mountains of southwestern Virginia. Renowned for its natural healing springs, TheHomestead is distinguished by 483 luxurious guest rooms and suites, 72,000 square feet ofmeeting space, a wide array of fine and casual dining choices, a world-class spa, threechampionship golf courses that include one of the nation’s finest mountain courses (TheCascades), the South’s first downhill ski area, a 48-stable Equestrian Center and show ring, one of the top-rated Shooting Clubs and a wealth of other recreational attractions.

About Virginia Green:

Virginia Green is run through a partnership among the Virginia Department ofEnvironmental Quality (DEQ), the Virginia Tourism Corporation (VTC), and the VirginiaHospitality and Travel Association (VHTA). The program seeks to reduce the environmental impacts of the tourism industry and raise environmental awareness. It started in September 2006 with outreach to hotels, bed-and-breakfasts, and other lodging facilities by the DEQ Office of Pollution Prevention. Virginia Green Lodging became the firstestablished program in the Virginia Green network, but standards are now in place orare being developed for all sectors of the hospitality industry. As of July 2010, Virginia Green has over 700 participants including convention and conference centers, restaurants, attractions, travel organizations and even certified Virginia Green events.